Sunday, September 26, 2010

How Magazines Influence Male Fashion

By Shannon Holland

The way men perceive fashion has changed over recent years due to the influence of the media. In particular, magazines create an image for men of how they should look or dress. Magazines have changed society due to their ideas for men's self image. Not only advertising space but also general content has an ever larger proportion dedicated to fashion in general interest, sporting and also fitness magazines.

Men's fashion in magazines is now a very prominent part, whilst it was overlooked somewhat in the past. With men focusing more and more on style, there is a much larger demand and interest for fashion based content. Men's fashion is not only influenced by men's magazines either. Women's magazines now contain men's clothing sections. This is so that in the woman's minds an idea is created of how their partner should dress.

A huge number of publications now contain fashion content regardless of their target audience and the main magazine subject area. They do however create fashion advice which will influence and appeal to their target demographic. Advice and items are suggested which take into account sexuality, age, interests and income but also the publication receiving some form of capital incentive.

This explains a lot about magazines influence. The magazines commercial interest can cause new styles to come about in the midst of an entire other current style or trend. If they are paid enough, they will put the retailer's items and style on show and create a stir around it so that it is well received by the target audience.

Short publications are now being created by the retailers themselves due to magazines influence on men's fashion being so much. These offer fashion advice and use their various items to show men how to use them to put together outfits. The retailer can then somewhat control the way the customer dresses. The way the magazines display their clothes shows how they should be worn, not suggests how they can be worn. - 40723

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